Imagine you are a small business with 15-20 employees have a website with 5-10 pages and you plan to optimise the website and run a social media campaign alongside your improvements. Your project plan may look similar to this:

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Analysis and Research (5 hours)

Run a complete audit to analyse the website's current performance and conduct market research/competitor research to identify potential areas for optimisation. Research target audience and competitors for social media campaign ideas.

 

Website Optimization (15 hours)

Optimise website pages to improve branding styles, content, link quality, loading speed, user experience, and customer journey. Optimise meta data for search engines. Ensure website is mobile-friendly and also optimised for different devices.

 

Content Creation (5 hours)

Create engaging and informative content to improve website ranking and social media engagement with emphasis on carefully chosen keywords. Create graphics and videos that will benefit both the social media campaign and website.

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Social Media Campaign (10 hours)

Create an engaging social media BIO with links and contact details. Develop a social media campaign targeting the identified audience. Create and schedule posts, respond to comments and messages, and monitor engagement metrics. Run paid ads to increase reach.

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Testing and Analysis (5 hours)

Test the optimized website and social media campaign to ensure they are working effectively. Analyze KPI metrics and adjust the campaign accordingly to improve engagement and conversion rates.

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Total Project Hours: 40 hours

Total Project Cost: £1,400

40 hours x £35 per hour Excl VAT